Hello, hello! I’m so happy you’re here! Whether you’re new to Pinterest, have been with it for a while, or don’t even know where to begin, then you’ve come to the right place! Long story short… in less than 6 months, with the help of Pinterest, my business experienced tremendous growth! At that point I’d been blogging for 3 years and while I was happy with my consistent monthly blog views, I wondered how I could grow my reach. Honestly, I’m just a girl who started playing around with Pinterest and figured it out. I had no idea what I was doing at first, but in those 6 months of trial and error I grew my Pinterest from 0 to over 3.3 million monthly views! Keep reading to find out 3 ways Pinterest helped grow my business!
The scariest thing about Pinterest to me was the unknown. I was never one of those people pinning recipes, wedding inspiration, or home reno ideas on Pinterest. When I decided to pursue Pinterest for my business, I was starting from scratch. Completely. I purchased a Pinterest course or two, didn’t find them helpful, got frustrated, and then decided to figure it out on my own. And boy, did I! Within weeks I jumped up hundreds of thousands of monthly views. What a great feeling!
Since I started using Pinterest for my business, my monthly blog traffic has more than tripled! In other words, each day, the majority of my blog traffic comes from Pinterest! If you’re not on Pinterest you’re missing out on this entire audience of people who are interested in YOU! Unlike Instagram (which is a social media platform), Pinterest is a search engine, much like Google. There are all these Pinterest users are searching for YOUR content, but if you’re not pinning your content to Pinterest, they won’t be able to find it. Luckily, that’s an easy solution!
Step 1: You’ll want to go ahead and create a Pinterest Business account. Don’t use a personal account. Insider Tip: It’s really easy to convert a personal Pinterest account to a business account. Usually I suggest people do this if they have a certain number of followers on their personal account, that way you’re not starting at zero.
Step 2: Then you’ll want to fill out all your information in your Pinterest Business account, such as including a profile picture/logo, display name, bio, etc…
Step 3: Now this is the fun part! You should start by repining other people’s content that already on Pinterest. Once you’ve established a few boards (start off with no more than 5 so you don’t get overwhelmed), you can begin to upload your own content to Pinterest!
Insider Tip: Tailwind is an extremely helpful marketing tool that helps you automate your Pinterest. It cuts down on the time commitment Pinterest requires and also can help you get your content seen by more people! On top of that, with its scheduling tool, Tailwind will push out your pins at optimal times. If you want to try Tailwind, here is your first month FREE!
Okay, I know I’m not alone here… prior to using Pinterest, getting people to sign up for my email list/newsletter was quite the challenging task. People are so protective of their inboxes and rightfully so! That’s why it’s extra important as a business to make sure you’re providing VALUE in exchange for someone’s email. That makes it so much easier to get people to sign up for your newsletter!
Thanks to Pinterest I’ve been able to leverage my Pinterest content and CONVERT Pinterest users into loyal newsletter subscribers! Did you know that email marketing is the most effective marketing tool?
Insider Tip: Not all newsletter providers are created equal. I started off using Mailchimp and ugh, it caused me so many problems! I’ve switch to Flodesk and will. never. look. back. It’s THAT good! Use my link here to get your yearly cost down 50%! And a second tip…to stay organized, I have multiple email lists, each specific to an interest area I cover… maltipoos // home & renovations // style
While this definitely overlaps with the last two points I’ve touched on, I did want to address it more in depth. If you’re a blogger, you’re probably a part of at least one affiliate network. ShopStyle and RewardStyle are two of the most popular ones. I currently use RewardStyle almost exclusively to make commission off of linkable products on my site.
As my blog traffic increases and my email list grows, so do my affiliate link sales. While you can use affine links directly in the Pin’s URL on Pinterest, I personally prefer to direct the Pinterest user back to my blog before using an affiliate link. It allows me to make the sale (most of the time) while also introducing them to my little corner of the internet!
And of course, you should certainly be using affiliate links in your newsletters. Remember, your newsletter subscribers are arguably your most loyal!
I offer a one-of-a-kind Pinterest course! What makes it so special? It’s LIVE-taught by me! We meet once a week for 3 weeks via Zoom and by the end of class you’ll be able to confidently tackle Pinterest! I don’t hold back anything. Promise. Please use this sign-up form here to get on my email list & find out when my next LIVE-taught Pinterest class is offered!
keywords: 3 Ways Pinterest Helped Grow My Business // Pinterest Course // Blog Growth // Business Growth // Business Tips // Small Business // Entrepreneur // Hustle // Creative // Cultivate
Did you find this post: 3 Ways Pinterest Helped Grow My Business helpful? If so, please let me know if the comments below!
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Ah, this is super helpful! I just recently started investing more time in Pinterest. So these are really helpfil.
Hi Candice! I’m so glad you found this blog post helpful! I can’t wait to see what your Pinterest looks like.. going to check it out now! 🙂